Blog and Article

The importance of online reputation

The importance of online reputation

Social media has grown to a great extent in the last decade, revolutionizing the Internet through its ability to connect people and open new business opportunities. Many companies are now aware of the importance of establishing an online presence, and so have created business accounts on various social media platforms.

4 traits of a successful BCP

4 traits of a successful BCP

In today’s business world, companies with a business continuity plan (BCP) are more likely to survive a disaster than those that don’t have one. There are several components to consider when it comes to planning a BCP, some of which are more important than others and must be included in order for a BCP to be successful.

5 tips to keep your corporate data safe

5 tips to keep your corporate data safe

Data breaches occur every day, even to the most secured firms and well-known financial institutions – and it could happen to your company as well. How can you be sure that your network is completely protected from hackers? As a business owner you can’t afford to face a data breach, since it could cost you the two things that matter most to your company – clients and reputation.

Retain customers with email marketing

Retain customers with email marketing

After designing your company’s website, writing perfect pitch pages, and driving traffic to landing pages, you finally made a new online sale to a first-purchase customer. This customer has seen the value of your products or services. Why else would they purchase from you? But in addition to a nice increase in revenue, you also received a piece of information that could generate even more income: your customer’s email address.

Conducting business continuity exercises

Conducting business continuity exercises

Unexpected disasters can completely catch your business off guard, and when they do you’ll have a hard time trying to get things back in order. Most business owners are aware of potential problems, so they usually have a business continuity plan (BCP) already in place.

5 online reputation management mistakes

5 online reputation management mistakes

We all know how important social media is to create and maintain a business’s online reputation. As a small business owner, you’ve probably used social media to establish a connection with your customers and share stories that will shine a positive light on your brand.

Why businesses should opt for CRM

Why businesses should opt for CRM

However good you are at running your business, you’ll not get very far without a steady stream of customers. So you need to look after them. One of the factors that differentiates good companies from great ones is customer relationship management, commonly known as CRM. Over the past few years, thanks to the huge growth in online reviews and social media, customers’ expectations have changed, meaning people now have more power and businesses need to adapt accordingly to respond to customer demand.